How I make a video - START TO FINISH!

Hi

Here's Peter McKinnon again.  His Two Minute Tuesdays, which is more than two minutes!  This time he's telling you how he makes his videos.  It looks pretty in depth and professional.  Now don't you worry as he's been doing it for a long time now and it is advanced.  However, I'm going to show you the basics later on where you can create the same on a budget with little equipment.  Peter's give you an idea what to expect and do, and soon I'l show you how to create the same - 'gorilla filming' style.

So if you're starting out, or a beginner, or just want to whip up something quick subscribe and follow me on social media to be updated.  If you have any questions of how to do something on the cheap comment below and Ill get back to you.

How To Vlog In Public — 5 Tips for Vlogging in Public

Now some of will want to make some videos.  However, you don't know where to start or...... 'What will people say?', 'What will people think?'

Here's a few tips to get started.  And the best advice, 'Just do it!'

How are you going with it?  Did you just get and do it or you're still waiting to?

How To Make a TRAVEL VIDEO - 10 Tips you need to know

Hi,

How's the videos going?  Fliming everything yet?

Here's Christian with his tips for making top travel videos.  In fact they're common sense great tips for any filming!  Now you might not be at this stage yet, but they apply to everything.  They also don't have to apply to travel videos.  Family occasions, backyard barbecues, a walk down the street, your videos will benefit from these tips.  And if you already are making video, it's good revision, and are you using them?

In fact I've recommend so people's tips so far I'm going to be showing you some mine shortly.  Been away and I'll be putting together some shots soon.  Stay tunes!

Let me know below if using these tips.  What do think?  Want to see some of mine?

How To Make A You Tube Video In Three Easy Steps + Bonus Tip!

Hi,

The last few weeks, I've posted clips for those with a bit of knowledge about filming/videoing.   Now I know some of you don't, and want to get started.  So here's Travis to tell you the very basics!  Film, edit, and upload!  This is so good for those of you who are a novice, and just don't know where to start.

This clip is a bit old now.  Windows Movie Maker doesn't come automatically with PC unfortunately.  There are other simple editing programs you can get.  Travis also suggests Sony Vegas.  There's a professional and a regular version with a suitable price range.  I use Davinci Resolve which is free.  However it is a professional editing program so you would need to sit down to get the basics (I suggest a good afternoon).

These tips will get you started.  As I said before phones are so advanced today you could also do a simple edit on your phone!

Let me know if these tips help.  Just do it.  You'll only get better.  Let me know how you go!

7 Things to Know About Making Short Films! : FRIDAY 101

Interesting clip on the basic of making a short film.  Now some of you aren't at that stage or even interested in that side of it.  Some of you want to make a film for your website or business, others may want to just play around and just film things eg: holiday clips.  However some of you may be wanting to start with a some short films to express your ideas or creativity.  Here's a few good points to start with.  Also to lead to making money in the long run, if that's your wish.

Have you started making your video or film?  Let me know below.

How to VLOG! Complete Newbie Guide.

Hi,

Some of you are just starting out.  Some of you may want to put out a regular video, maybe become a Vlogger.  Here's Casual Steve with how to start out.  Very basic, and the best way to get started.  Have a look and see what you think.  I think some good advice.  What do you think?  Comment below.

However as everyone says, Just do it!  It only gets better!

WHY COMPOSITION Is SO Important... And ITS FREE

Hi,

I've got another clip from Matti Haapoja again.  This time he talks about composition.  Some very good points.  Regardless of what stage you're at, it's good to always think of how to set up your framing.  After a while it will become automatic.  You just look for the focus point of your subject, and the leading lines leading to it.

There are some great examples of the 'Rule of Thirds'.

He speaks about the shot with the tent.   I think it looks OK, though he does give the impression that he would prefer it in the middle of the frame.  What do you think?  Do you agree with his comments?  Let me know below.

So you want to be a filmmaker?

So you want to be a filmmaker?  Matti Haapoja gives a good tip as well as showing where he's got to.  Oh!  The tip?  Just do it!  It might be a bit advanced for us yet, but just start doing it as you'll develop with practice.

Watch the clip.  See what you think?  Have you started yet?  Comment below.

5 ways to INSTANTLY make BETTER VIDEOS!

Peter McKinnon here says some good things about filming.  Lighting, sound, editing, location.  Hope it helps you with your filming.

Are you using these basic steps?

How to Make Videos with your Phone

It\s all about budget, especially when you're starting out!

Found Sunny who has some great tips on how to start filming if you want to vlog, make a video for your business, or just want to create something!  You can always improvise!  It goes to show that you don't need fancy equipment.  She agrees on my own ideas coming up in my ebook shortly.

Stay tuned.  Subscribe.  And comment below if you agree with Sunny or not?

How to Get Started with Video Marketing in 6 Simple Steps

Video and video marketing.  Sort of goes hand in hand when you're using it in business.  Here's a few tip to get it together. from Marcus Sheridan.  Even though it's for a business you can adapt it for yourself if you're a one person band.  Would you agree?  Comments below.

Video marketing. It’s all the buzz in the marketing world right now, and rightfully so.

Have you seen the statistics?

• 4X as many customers would rather watch a video about a product than read about it. (Animoto, 2015)
• 45% of people watch more than an hour of Facebook or YouTube videos a week. (HubSpot, 2016
• 43% of people want to see more video content from marketers. (HubSpot, 2016)

(Source)

As we begin to build a video culture within our companies, it’s important to understand these reasons why.

At The Sales Lion, many of our clients will produce video content as at least half of their overall content moving forward, but we know that’s easier said than done!

With the addition of some basic equipment, hiring or placement of vital team members, and an editorial calendar to lead the way, you could begin making great video content at your organization immediately.

Feeling lost and don’t know what you’d make videos about? Check out 5 Easy Videos Every Small Business Can Make ASAP or 7 Places to Use Video Marketing on Your Website

Step 1: Make it A Part of Your Culture

It’s important to make video marketing a priority and get your team (including leadership) on board from the beginning. This will be a team effort and your videos can not be simply a “bolt on” to what you are already doing.

It needs to flow through everything you do when marketing your company -- as a part of your culture.

A good way to start building this culture is involving your entire team in the ideation and creation process. (Most everyone has a creative side, but it’s the job of the company/organization to “bring out” that side of them. Video does this.)

Start by filming simple short videos to use on social media. With the addition of stories to Facebook and Instagram, your team can casually learn how to be on camera for seconds at a time.

Doing this has many benefits. For example, when an employee is a part of a company video, they usually feel a sense of “ownership” about the company brand. On screen, they become representatives of the organization, a public figure people associate with it. Even though many employees are nervous on camera at first, once they learn how, they not only often start to enjoy it and feel an extreme sense of accomplishment.

Step 2: Get Your Equipment Together

Each company is going to have a different budget level, however, this shouldn’t be seen as a hurdle between you and success.

There are many companies killing it with video marketing while simply shooting with an iPhone or Android device. At the same time, by acquiring even the most basic camera and lighting equipment, you can make the jump to really professional video content.

Although you can easily get started with a smartphone and natural light, consider upgrading your set up with:

• A DSLR or Prosumer Camera
• Basic Studio Lights
• Mounting Equipment (Tripod, Monopod)
• Recording Equipment (Wireless Lavalier Mics or Shotgun Mics)

Using a resource like B&H Photo, you can easily compare different equipment by price, rating, features, etc.

Step 3: Set Up Your Studio

Setting up a space for video shoots is likely less expensive than what you may think, in fact, a quiet space by a window with natural light may be all you need.

With that said, if you have a spare office or conference room, talk to your team about converting it into the video marketing studio. Collect any existing video equipment together, get it set up, and you’re ready to go.

If you don’t have equipment yet, consider purchasing a backdrop system and some basic lights to eliminate shadows and light spills.

Having a space ready to go makes it easy to be creative in the moment and removes the hurdle of setup time.

Check out the set-up our friends at IMPACT have put together in their training room:

Step 4: Find Your Pros (or Learn How to Film Like One)

Once you have your office studio setup, you’ll need a captain to steer the video ship.

Whether you hire a new videographer or assign existing team members, you’ll need someone who has experience in production and editing those new shiny videos you create.

If you’re hiring a new staff member, you’ll need to identify personal and creative traits, as well as technical abilities. If you’re unsure about this, use this simple guide about how to hire an in-house videographer.

If you can’t afford a full-time videographer or simply choose to assign this to an existing teammate, they can start by learning the tricks of the trade. Some of introductory tutorials they want to start with are:

• Camera Basics
• Lighting Basics
• Audio Basics
• Video Editing

Most basic video shooting, editing, and publishing techniques can be learned using YouTube and a dedication to perfecting  techniques along the way.

If you want to dig deeper, a Lynda.com subscription or subscription to the Wistia Learning Center will be the educational tools of choice.

Additionally, search for your specific camera, mic, or lighting models to get more specific training videos.

Once you’ve assembled your video composition talent, they’ll need to work tightly with the content manager or content production team to weave the video marketing into the overall content strategy.

In most cases, the content manager and videographer will touch base many times throughout the creation process, and keep each other accountable to create this video content.

Step 5: Create an Editorial Calendar

One of the biggest hurdles of creating video content is simply adding it to your editorial calendar. What you schedule is important and what is important gets done.

When we go through this process with our clients at The Sales Lion, we start with a couple things:

1. Schedule a brainstorm of the most asked questions your sales team receives. Those questions should be turned into videos your sales team can use to save time and close deals quicker in the future.
2. Look at your “Big 5” and align your video content with this search philosophy. Start with the basics and then work your way out to the more niche topics.
3. Start with the best of the best. Take a look at your content that has performed well in the past or even a competitor’s content that seems to be resonating well within your community. Use this as a guide to create videos and examine ways to make them even better.

Step 6: Start Filming!

When you’ve assembled all the moving parts of the video production process, and completed your pre-production steps, it’s “lights, camera, action!”

Until you find your groove in video, consider this one very important tip: While you can always redo a take, avoid stopping one. You may struggle at first but this is an important step in learning to be on camera. Many may not be a “one take wonder” but you can always cut pieces of footage together.

Once you begin shooting a segment, go from start to finish, as many times as it takes until feel like you have the best footage. Over time, you’ll find that you become better at communicating to a camera, and realize that it’s simply having a conversation.

The Best Next Steps To Take

Practice makes perfect. Get some ideas together, make a plan, and start shooting. If it’s not good, don’t publish it. If it’s good but not perfect, publish it anyways. Rinse and repeat.

After all, do you remember the first blog post you ever wrote? It probably wasn’t awesome. It may have had great elements, but some areas needed work. As time went on, though, you got more proficient. The same process will take place with video marketing.

If you’re ready to take this whole video marketing thing to the next level, consider a video workshop from The Sales Lion. We specialize in assisting companies create a culture of video, and produce awesome marketing videos.

By Marcus Sheridan

Source: https://www.impactbnd.com/blog/how-to-get-started-with-video-marketing